I read, hear and see a handful of so called IT industry leaders bashing the need for business coaching. There are many business coaches like me in the industry helping a lot of MSPs succeed. So why do these leaders need to take jabs at those who are actually helping their clients sell more of their products?
There is a line in George Bernard Shaw’s play,” Man and Superman” that says, “Those who can do, those who can’t teach.” That may be true for some, but for those of us who can actually do and continue to teach, this rule doesn’t apply.
I love my work. I love to coach and consult with MSPs. I love to speak to and educate groups at conferences and I love to see the results of the work that together we have accomplished. That’s right, together we accomplish. The goal of business coaching is not to run someone else’s business for them. Rather it is to help the business overcome obstacles, streamline processes and progress forward while building a sustainable business.
I understand that coaching is not for everyone. I only have 10 – 12 partners at any given time. Typically an MSP stays with me for 3 – 4 years. Currently I am working with 7 MSPs in many different markets. All 7 of these companies have their strengths and struggles. Each one is the different and yet very similar to the others. Each of the partners I work with is much more than just a check. Every one of them is engaged in their growth process. They allow me to engage with them by spending 3 – 4 days each quarter on site with them. When I am on site with a partner I am not just working on helping them discover more sales opportunities. We work on getting their employees more engaged, their clients to better understand the business of managed services and we help the business owners to better lead their company to achieve their goals. I don’t know about you, but that sounds pretty good to me.
As I think about the line of, those who can do, those who can’t teach. I must tell you that technically, this MSP Coach still has some skills. I can’t tell you how many times I have either been on the phone with a partner or on site and have been able to assist their technical staff out of a tough situation. Even after almost 7 years of not working on networks, yeah, I still got it.
I am going to stay true to my feelings about coaching because after 6 years and all the battles that I have had to fight as the MSP Coach, I am still here and not going away any time soon. For all of you industry leaders that think coaching is worthless, I say you owe a thank you to the MSP coaching community. Whether you know it or not, we are putting money, lots of money in your pocket.
I challenge the managed service providers out there who are struggling to get some help. Don’t keep making the same mistakes and failing, hire a coach, join a peer group or find some type of advisory board. Stop being one of the sheep and start being the shepherd.
All the best,