Oh, the channel and its shiny objects.  Last week everyone was talking about Office Depot acquiring CompuCom and this week it’s all about Autotask and Datto merging.  As much as I hate to admit it, this was the shiny object that caught my attention.

The announcement of Autotask and Datto merging to become one HUGE company was a squirrel I couldn’t ignore. It took my attention away from what I have been working on for the last 4 weeks, my non-IT, non-MSP, non-channel business.

In all honesty, I think it is exciting when 2 powerhouse companies come together for the common good of a market. But really, who cares? The IT Channel that these companies service is on the smaller side and quite saturated. Having spent much of my career in the IT channel, as both an MSP and a vendor, this merger is only good for the ones who have the money behind the merger. Let’s face it, mergers are not about serving the customer and building a better product, it’s about more money in their pockets. I love reading the “prepared statements” from the executives of these companies. For me this sort of thing is entertaining as well as time-wasting click bait.

Do you know what would be even more exciting? It would be for someone to be innovative.  Thankfully, I got to experience innovation from the front row this week.  I attended NextCon, the annual conference put on by Nextiva. Nextiva announced their new NextOS this week and I must tell you, it is a #GameChanger for all businesses. It’s so great that I am going to use it in my business, Your Remote COO. This post isn’t meant to promote Nextiva even though I think that they are one of the most innovative, forward thinking companies around today. I wanted to talk about the value of being disruptive and not focusing on the shiny objects.

Having been a business coach in the past, I would tell people to stay focused on the job at hand. If you can do one thing, do it the best. Do not pay attention to the shiny objects because it will take your concentration off what is most important to you and your client, that is your business, staff and service.

I know my acquaintances in the channel will give me crap for writing this post, but honestly, I don’t care. I am not in the channel and my business doesn’t serve it.  But, more importantly, businesses merge and get acquired all the time.  It’s just the way of the world.

All of this said, I truly wish Autotask and Datto much success in this merger. I tip my hat to Mark Cattini for his leadership at Autotask and to Austin McCord at Datto for his vision. Can you imagine the company these guys could build by working together? Now that would be innovative and something I would love to see!

As I close out this blog post or rant, call it what you want, I caution you to beware of the shiny objects. Don’t let them take your eye off the prize you are striving to achieve.

All the best in success,


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